One of my favourite tasks at Pony Express Girls is developing marketing material. Sometimes I get quick "flashes of genius" and everything seems to come together while other times I have to rehash ideas and spend hours looking for just the right image for the ad. (And, don't get me started on fonts!)
Deb and I wanted to put together a Canada Day promotion. The idea of pitting beavers against horses came to me pretty quickly; however, the content took awhile to come together.
The end result is one of my favourite promo ads!
Who would you have picked: the beaver or the horse?
Happy Canada and; of course, giddy up,